Work
Enterprise programmes at PepsiCo, plus startup and client work in health tech, fintech, manufacturing and e-commerce. Each one follows the same pattern: understand the system, find the decision that matters, bring product and engineering along, and ship something people trust.
06 projects
PepsiCo · FritoLay · Native iPad
The brief was to move a Power BI report onto an iPad. I made the case for a month of field research first, then led parallel design tracks to ship an insight-first iPad app for 10,000+ field sales leaders across 315K+ storefronts.
PepsiCo · Procurement · B2B portal
Suppliers juggled 12+ tools, waited 90+ days to be paid and flooded the help desk with status questions. I’m leading the product and design strategy for an MVP concept that brings orders, invoicing, contracts, support and performance into one modular portal.
Nurturey · UK health tech · Mobile
New parents had more advice than ever and less confidence. As lead UX & UI designer from day one, I shaped a stage-by-stage app, with NHS login and a digital health record, that shows parents what matters right now. Switching sign-up to NHS Login lifted completed sign-ups by about 50%.
Money Uncle · Fintech · Mobile & web
Beginners were trading on tips from friends and rumours. I designed two connected apps, one for investors and one for market experts, plus the brand and website, so anyone can ask a verified expert before they trade.
Concept · Manufacturing · Web & mobile
A time-boxed concept for catching machine problems before they stop production. I designed MyFactory: a three-step mobile flow for technicians to report issues and a web dashboard for supervisors to act on them.
etailKart · E-commerce · Mobile & web
Quick-commerce giants run their own warehouses, and local vegetable sellers get left out. For client etailKart, I designed Grocareh!, a low-cost mobile and web store that lets neighbourhood grocers sell online and deliver fast.
Building something complex? Let’s talk.
