Leadership
The mechanics behind my teams: what I’m accountable for, how decisions get made, who I hire and how they grow.
Scope
Role
Leading as UX Design Manager at PepsiCo Global UXD
Decisions
Business, product and engineering often want different things. My job is to help the room decide well and quickly.
Research findings and data on the table, so the debate is about facts.
Each option in terms of cost, risk and adoption.
People react to something real instead of a description.
A clear call, taken up the line when the team is stuck.
Hiring
I’ve interviewed 50+ designers. The ones who thrive can explain why they made a decision as clearly as what they made.
Mid-senior designers: hands-on work experience counts for more than how well they talk about it.
Senior designers: can they position UXD in upstream business discussions, build confidence in the room, adapt, and show leadership?
Growth
Every designer has their own goals, and we review them together.
Work gets challenged by the team before it reaches stakeholders.
They build their own credibility with stakeholders.
Expectations for each level and a visible path to the next.
Proof
20+ designers mentored.
“He doesn’t just provide solutions—he teaches, challenges your thinking, asks the right questions, and ensures you truly understand the problem before moving forward.”
How the work gets done
Design a sprint or two ahead of build, research through every release, design QA before launch, and every product measured against its baseline.
Hiring a design leader? Let’s talk.